Automotive SEO Domination
Choosing the right automotive SEO agency has never been more critical. The automotive SEO industry is broken and it's not getting better anytime soon. In fact, it's only getting worse. Car dealers today are faced with an ever-growing problem when it comes to digital marketing solutions and in particular, automotive SEO services. Dealers have been encouraged, and in some cases forced, to use certain companies for their digital marketing services and it's costing them thousands of dollars in wasted ad spend, poor SEO results, and lost car deals.
Most dealers we speak to just aren't aware of just how critical SEO to their online success. Literally every dealer we talk to is spending more money on paid search than SEO and this is the single biggest mistake when it comes to a viable, long term digital strategy. Should you be spending money on paid search? Absolutely. Should it be more than your SEO budget? Not unless you like throwing money away.
So what exactly is SEO and why is it so important for car dealers? SEO, or Search Engine Optimization, is the process of optimizing you website so it shows up higher in the natural, organic listings of search engines to increase both the quantity and quality of traffic. SEO is critical for any business but it's even more so in the automotive space. It's the best way of predicting buyer intent and making sure people who are actively searching to buy a vehicle end up seeing your website before they see your competition's. It's by far the best and most cost effective way to drive laser targeted, quality traffic to any website and there isn't a close 2nd.
SEO dominates paid search. The reason is simple. Studies show that organic listings receive 94 percent of web traffic with only 6 percent going to paid ads. Natural search results are 8.5 times more likely to be clicked than a paid ad and SEO is 5 times more effective than paid search. People like to buy, hate being sold to, and simply trust the organic listings more than paid ads.
So would you knowingly spend less money on a strategy that has been proven to be 5 times more effective and has been proven to give you the best long term ROI? Of course not. But that's the problem. Dealers don't know this because no one has ever told them and they haven't had access to an SEO service that produces real results...until now.
Welcome to Automotive SEO Domination!
Our all in one automotive SEO solution is straight forward, transparent, and devastatingly effective with a focus on ranking you in Organic Listings (SEO), Maps (Local SEO), Business Directories, your Reputation, and Social Media.
Our services are guaranteed to give your website more visibility, more traffic, more qualified leads, and ultimately more car deals!
So how are we different?
Automotive Retail Experience. Our ownership has extensive automotive experience in sales, management, F&I, and even on the dealer level. We've walked and are still walking in your shoes and understand the frustrations you face. We have deep roots in the automotive industry and have a true passion for helping dealers. We literally built our product sitting inside of a car dealership to solve our own digital marketing issues. We saw a huge problem with our own digital marketing providers, tried to get them to fix it, looked around for other solutions, and ultimately had to go build it ourselves because it didn't exist.
Automotive Conquest SEO. Take market share from your competition. OEM's spend millions of dollars every year on conquest advertising campaigns to to take market share from their competitors. We are the only company in the automotive SEO space to offer a conquest SEO service. We not only dominate your surrounding market for your manufacturer's keywords, we will conquest other manufactures in your market as well. Are you a Ford dealer and want to rank for Chevy search terms in your market? We have you covered and you can only find that here!
Exclusivity. We only work with one OEM dealer in a market area. There are only 7 to 13 organic positions on the first page of Google depending on the type of results that are shown for a particular keyword. Think of how many car dealers are in your city and all of the car dealers in close by surrounding cities. There is no ethical way to rank multiple dealers for the same keywords in the same market. But that's exactly what our competition tries to do everyday. Even if they had a quality service, how can you trust a company to have your best interest in mind when they are also working for your competition.
Transparency. We are the most transparent company in automotive SEO. We not only show you what we do we tell you why we do it. We posted our line items below so you see how much work goes into our SEO services and you can know everything we're going to do before we even start your campaign. You'll receive detailed work reports that show you proof of all the work we did and you'll have your very own dashboard so you can track your rankings, traffic, and all the results we produce. Compare our line items to your current SEO work report and you'll see why we dominate!
Real Back Link Strategy. We have the most powerful back linking strategy in the automotive SEO industry. A lot of our competitors claim they build back links but they either have no real link building strategy, or a very poor one. Building safe, high domain authority back links is the most important part of any SEO campaign and this is really where we blow the competition away! We do real outreach to real websites and build safe, powerful back links from high domain authority websites that Google loves! We write original content and build links from real sites that are already ranking well in Google. This link equity is then passed onto your website increasing your domain authority and rankings. We show proof of all back links in your work reports so you can see for yourself how our strategy works. Our back linking strategy is so powerful we even offer it as a stand alone service that is guaranteed to increase your domain authority and overall web presence. This is the "magic" behind why our clients sites rank so well and no one else is doing this in the automotive space! Ask your current SEO provider to show you proof of the quality and volume of the back links they've built for you.
Unique Content and Syndication Strategy. We're the only automotive SEO company that does a complete audit and overhaul of your content. Before we build links to your website we need to make sure it's worth linking to in Google's eyes. The best way to do this to to pack your target pages with original, quality, long-form content. Studies show that pages with a minimum of 2,000 words dominate the search results. Go take a look at your home page and see how much content your current SEO provider has written for you. We make sure your content is up to at least 2,000 words on your home page and depending on your package, we target other pages as well. In addition to your target pages, we write original monthly content optimized to rank for what you actually sell...cars, trucks, and SUVs. We also write original content for our off site back linking strategy as well. We even syndicate and distribute all of our content, both onsite and off, to top social media sites, social sharing sites, and social bookmarking sites. No one in automotive SEO even comes close to doing content like we do!
Education. We're not just an SEO company, we 're an education company. Our sales process isn't really a sales process at all. We teach our prospective clients what SEO is, how it works, why it works, whats included in our services, and how we can help their rankings. Our competition likes to keep you in the dark and they are very vague when it comes to what they really do. If you don't know what they're doing how can you hold them accountable right? We want you to not only know what we're doing but why we do it. We feel it's important for our clients to be aware of every aspect of their campaign. Once you sit through our short demonstration you'll see what we mean...and you'll also know more about real SEO than the majority of companies calling you trying you sell you on their service!
Our mission is to completely and totally DOMINATE your digital landscape on multiple fronts! That's why we offer an affordable, custom SEO solution that has everything you need to dominate your market.
***We only work with one OEM dealer per market***
Call us today at 985-200-0425 to find out if your market is still available!
SEO (Search Engine Optimization)
Local SEO (Google, Yahoo, Bing Maps)
Local Search Directory Creation and Optimization
Local Directory Clean Up 350+ Local Directory Profiles
Optimized and Geo-Tagged Images
Power Business Listings
Website On-Page Optimization
Professional Keyword Research
High Domain Authority Link Building
Content Creation, Optimization, Distribution
High Domain Authority-Top Level Blog Creation and Optimization
Social Media Marketing
Re-targeting List Building/Marketing
Detailed Work Reports
And Much More....
Call us today for details!
What Is Search Engine Optimization?
Popularity And Relevance
Every dealer must understand what search engine optimization is to improve in this area. This process involves moving a website up in the free, or organic, search engine results. Companies don't pay to rank in these results, unlike paid search engine results seen at the top of the page. To determine where a page should rank on the search engine, many factors are taken into consideration. The major search engines crawl the Internet looking for references to a page, and this information is then stored for later use. Once all information has been gathered, the search engine must determine the relevance and popularity of a site. Learn more on our services page.
Taking It To Another Level
Creating great content and finding reputable sites to link to doesn't sound overly difficult. It's a matter of finding the appropriate person to take on these tasks, right? Actually, it's not easy at all and there is a great deal more involved in optimizing a site for the search engines. The structure of the site is taken into consideration, as no user wants to have to weed through a site to find the information they desire. The site must be easy to navigate for the average user or the search engine will decrease this site's ranking. In addition, HTML code must be set up in a way that the search engines can easily find the information they are seeking. This requires modifying the title tag, the meta description tag, and much more.
To rank high in the search engines, a site must be relevant to what the consumer is looking for and popular with those who view this site. When the Internet first became available to the general public, sites would rank based on keywords. Times have changed, and this is only one factor that is now taken into account. Search engines also consider the popularity of the site, operating on the assumption popular sites contain what consumers want and need. In addition, the search engines look at links from other sites, the quality of the content on the site, social media, and more.
Trust And Authority
When it comes to authoritative websites, certain names come to mind, such as Amazon, Walmart, ESPN, and eBay. Their popularity plays a large role in their success, yet the search engines look much deeper than this. These sites are recognized leaders in their particular field, and the search engines give them more weight when ranking sites. Visitors tend to engage with these sites, spending more time looking at the different pages. When your website isn't deemed to be trustworthy or an authority in its field, the site will not rank well and the user will end up on your competitions website, and when this happens you lose money. Our services give your website that trust and authority in Google's eyes and you will see that the result of that is higher rankings, more visibility, more qualified traffic, more leads, and more car deals.
Social Media and Link Building
When a site is mentioned or shared on a social network, this is referred to as a social signal, and search engines are now taking these signals into account. They do so as they believe these signals are a way for consumers to vote on their favorite sites, but dealers need to understand they don't view all signals equally. They look for references from a social account that has a number of quality followers and a good reputation. It's easy for a dealer to make numerous social media accounts to look better in the eyes of the search engines, but these search engines will catch on and penalize any website when fraudulent activity is detected. In addition, reputation management now factors in search engine optimization. Companies need to know what is being said about them by consumers and react accordingly. If they fail to do so, they may find they are dropping in the search engine rankings quickly.
As mentioned earlier, many companies assume it is easy to build links. If they fail in this endeavor, they may opt to buy links to increase their search engine ranking. Search engines have caught on to this tactic and now penalize these sites using this technique. The key is to develop quality links to reputable sites. Although quantity was of great importance in this area in the past, search engines now focus on the quality of the links much more than the quantity. For this reason, companies want to link to reputable sites in their industry. For a dealer, this may be NADA, Kelley Blue Book, or some other site that is well known and considered an authority figure in the niche.
Never discount the importance of seo for car dealerships. Consumers don't want to waste their time navigating through websites, as their time is precious to them. By moving up in the search engines, a dealer will find they bring in new leads, generate buzz about their business, and boost their sales. Now is the time to make search engine optimization a top priority, and the above steps are a good place to start. If more help is needed, don't hesitate to call in a professional, however. This is one area where a dealer cannot afford to lag behind the competition. SEO is simply too important in the modern world.