About Us

Automotive digital marketing solutions for car dealers, by car dealers. 

Established in 2011

Someone once asked the question...when does marketing start?  The answer is marketing starts before the product is ever created.  A product or service is created to solve an existing problem.  We saw a huge problem car dealers were facing when it came to the quality of digital marketing services in the car business.  ​Maximized Marketing was born in 2011 but it would be another 3 years before the true vision would take shape.  That vision?  Helping car dealers navigate the shark infested waters of automotive digital marketing, in particular, automotive SEO. 

Our Mission

Our mission is simple.   To help car dealers like yourself sell more cars.  But we also want to help you better understand the challenges you're face when deciding on the best solutions for your digital marketing strategy.  Transparency is the only way to accomplish this.  When you truly understand not only what we do but why we do it, you can make better, more educated decisions about how you spend your marketing dollars. The ultimate goal is to increase the volume of leads, increase lead quality, sell more cars, and lower overall marketing costs.   Automotive search engine optimization, the way we do it, delivers on all 4.    ​

Our Team

                               Brad Pender
                              Managing  Partner

Brad is originally from Grenada, Mississippi and has been in sales and marketing for over 30 years, the last 15 in automotive and digital marketing.  He's used that experience in both to help create an SEO process and overall digital strategy that is tailor-made for the automotive industry.  The car business is unlike any other, and he knew we needed a product just as unique.        

                             Mallory Orozco
                                     Operations

Mallory is the proverbial  straw that stirs the drink.  She oversees our entire operation and keeps all the trains running on time.  She's been instrumental in forming our processes from fulfillment to HR.  We simply wouldn't be able to deliver our world class services to you without her.      

                           Richard Baldwin
​​                           Managing Partner

Richard is from right here in Covington, LA and has been working at a dealership since he could crawl.  He's a 3rd generation car dealer who is following in his grandfather's and father's footsteps.  He  was instrumental in helping create our process from the dealership side of things.  He knew we didn't just need a service that worked...but one that worked specifically for car dealers.  
                                                           Chris Guidry
                                                                  Sales Director
Yes, that's the real Lombardi Trophy.  No, Chris wasn't on the Saints.  Or was he?  One thing we are sure of is we're glad he's on our team...and you will be too.  Chris has been in the car business for over 30 years.  From sales to being the general manager over the entire operation, he's done it all.  Chris brings that extensive experience with him here to us and is able to understand what our clients need at the dealership level because he's walked in those shoes and he's experienced what you go through every day.  The minute you talk to Chris you'll see that he's not there to sell you...he's there to help you.