Services We Offer

Maximized Marketing offers a full suite of elite digital marketing services to car dealers designed to do one thing...DOMINATE your competition online!

Automotive SEO

SEO is constantly changing and if you don't keep up, your website will eventually get left behind. Google is constantly changing its algorithm and what works today may not work tomorrow.  The good news is if you know how to listen, Google is very clear about what they want...and what they don't want.  The bad news for dealers...most of our competitors just don't do enough of the right things to give you a competitive advantage over others in your market.   We have a very simple method...find out what Google wants, then give it to them. It's simple but it's not easy.  The amount of work required for real results is very difficult for most of the "major players" in the automotive SEO space so you see a lot of vanilla, low quality services that just don't give dealers what they need.  Our process may be simple but it takes an extraordinary amount of work and planning that most of our competition simply can't or won't do.  Our approach to SEO is straightforward, transparent, and has one goal in mind...take online real estate from your competition and give it to you!

Local SEO

How would you like to reverse engineer your competition?  That's exactly what we do and no one else is doing what we do in the automotive space!  Using a proprietary methodology, we analyze the top 10 results for local search, reverse engineer what they did to rank there, keep the best components...and take over these listings for our clients!  Local SEO has always been important but it's even more so since Google reduced the listings from the top seven results down to the " 3-pack".  Google has also changed its algorithm and the map listings now have a huge impact on the traditional organic rankings as well.  EVERY SEO package should now include Local SEO and we do it better than anyone!   

Reputation Management

Reviews have become one of the most important factors that people consider before choosing a dealership to work with and is now directly tied to SEO.  Unhappy customers can also kill your CSI scores.  How would you like to stop bad reviews in their tracks, keep them off public review sites, and have a chance to turn a bad CSI score into a great one BEFORE they receive the factory survey?  Try our review tool free for 30 days and you'll see an immediate impact!  We also offer a fully managed solution that will automatically help protect you from negative reviews and have you receiving 4 and 5 star reviews all over the web...on complete autopilot!  ​CLICK HERE FOR FREE TRIAL

​Paid Search

Paid Search is a very important part of every car dealership's overall digital strategy.  But make sure your campaigns are being managed correctly.  Poor optimization, overspending, and a "set it and forget it" approach will drain your ad spend and produce little results.  Don't fall into that trap.  We offer a full complement of paid search options that include PPC, Complete Facebook Ads Sales System, and brand new cutting edge technology for Geo-Conquesting your competitors.  We constantly monitor, test, tweak, and closely watch your budget to make sure your paid search is bringing you car deals as efficiently as possible with as little ad spend as possible.  

Geo-Conquesting

How would you like to legally steal customers from your competition?  We use a brand new cutting edge technology that allows us to target and "steal" customers from your competitors and track them all the way to your door...we can even tell you which dealership you "stole" them from.  We promise you haven't seen this before and no one else will be offering this for at least another year.  This is NOT geo-fencing(not by itself),  geo-targeting, push notifications, beacons, WiFi hot spots, or traditional re-targeting.   Call us today for a quick 5 minute demo and you'll see the huge difference in what we do vs the competition, and why you have to have this in place before your competition does!   We'll even make you a high converting, FREE AD just because you're on our site today...no purchase necessary...no strings!

**All in One Services**

The most powerful and encompassing digital marketing services in the automotive industry...all wrapped in one package!  Your dealership needs to be easily found on the search engines, in map listings, in business directories, on review sites, on social media, on video sites, and on photo sharing sites.  Your visitors should always be re-targeted to keep you top of mind and coming back to your website. You need a consistent and proven way to encourage your customers to leave good reviews but also help prevent negative reviews from making it online.  What you don't need is to have multiple companies try to piecemeal all of these components together for you.  It's confusing, expensive, and usually not effective.  That's why we're so excited to offer this service.
​Everything included in this package  is there for a reason and designed to give you more traffic, more leads, more conversions, and to help you do one thing...sell more cars!  

What Is SEO and Why Is It Important?

Search engine optimization (SEO) is, essentially, a process carried out to positively impact a website's visibility on a search engine. That means when a potential client searches online for a specific type of vehicle, service, or parts, the dealer's site is designed to make sure it shows up near the top of what's known as the search engine's organic, or natural, results. If a website is not on that first page, the odds of a potential client seeing it are virtually nil. When a site isn't at the top of the results list, it's likely a competitor will be. Rather than risking losing business, it pays to work closely with an automotive digital marketing professional to make sure the site will always rank high on search engines. At Maximized Marketing, we specialize in helping automotive dealerships explore the options open to them that enhance their site and, as a result, increase their traffic.
We know your bottom line is greatly impacted by your website's performance, and our experience working with dealerships allows our team to identify website strategies that are effective for dealerships. Of course, every dealer is somewhat different, which means your company website must be carefully tailored to build your business brand. Cookie-cutter sites are rarely effective, and the search engines are rapidly developing ways to identify sites failing to deliver the quality content visitors are demanding. The question then becomes, how can a dealership's site be truly unique?

How Can Dealership Websites Stand Out?

It's actually quite difficult, especially if SEO principles are ignored. Today, content is king, but the how the content is delivered makes a huge difference. In the past, website owners tended to pack their websites with keywords in an effort to attract the largest number of visitors possible. Today, the sophistication of search engine algorithms actually punishes sites when they pack in too many keywords. The Maximized Marketing experts implement strategies to ensure our clients' sites are using the most effective keywords, especially long-tail keywords, to enhance search engine rankings rather than harming them.
Of course, dealerships are somewhat limited in the types of content they are allowed to use. But, that doesn't mean steps can't be taken to make a specific dealership stand out from the crowd while still adhering to any factory restrictions. Search engines are now actively looking for quality content that is routinely updated, so it pays dealership owners to explore new ways to deliver content that is interesting and informative.

What Types of SEO Changes are Occurring?

Arguably the most significant change now taking place is the migration from desktop and laptop computers to mobile devices. The search engines are well aware of the growing shift to smarphones and tablets. In fact, the changes in use are so dramatic that automotive seo agencies now routinely include making sure websites are easily viewed and navigated on mobile devices.

How does that affect automobile dealers? First, if a dealership site isn't optimized for mobile devices, the site's ranking will, literally, plummet. While it's important to have a site that's easily viewed and navigated on a laptop, it's just as crucial the site be equally attractive on a mobile device. That means carefully manipulating the content and code to make sure all platforms are supported.

The next element becoming increasingly vital when dealing with seo for car dealers is understanding the impact social media is having on all businesses. The quintessential social media site continues to be Facebook, but other sites are definitely players and need to be dealt with. Virtually every SEO expert today recognizes the importance of social media and includes links to Facebook, Twitter, Pinterest, Instagram and others when developing and implementing an SEO strategy. It's also vital to realize that some of the social media sites are more important to consider when attempting to attract specific demographic groups than others. Older auto buyers are not, for example, generally going to use the same social media sites as younger shoppers.

Today, the importance of dealers consulting automotive seo agencies cannot be over-emphasized. At Maximized Marketing, we take pride in our relationships with automotive dealerships. That special relationship means we're experienced and fully capable of designing, implementing, and maintaining dealer websites that truly grow their bottom lines.

​Given the nature of the automobile business and the ever-changing online environment, it's vital that dealers take whatever steps are needed to update older sites and explore new ways to improve even successful sites to make sure their business remains competitive. We're here to help you make sure that happens and will be here tomorrow as your needs evolve.