When it comes to tapping resources for marketing strategies, companies nowadays must not overlook the importance of social media for car dealers, especially within the context of digital marketing. While the movement is certainly growing and has taken impressive leaps and bounds in the past decade, there are still a good number of industries that are not utilizing social media marketing as much as they should.
Auto dealers, for example, are still lagging behind when it comes to employing social media strategies. It’s not so much as an inherent lack of interest on their part as it is an uncertainty about how to use it to their advantage. That’s why it’s crucial to note that when it comes to using social media for auto dealers, it’s advisable to hire the services of experienced professionals.
How Social Media Can Sell Vehicles
Much of the apprehension about using social media to market vehicles is the belief that the medium is only good for social activities. In truth, social media has greatly evolved from a mere socialization tool to an effective advertising and marketing platform, propelling sales and creating bigger networks.
While you are not expected to add clients as “Friends” in the company account, you can target your specific market based on their profiles as consumers and internet users. Having an insight to the sort of interests your target market has lets you shape and trim your sales strategy better. You’re more likely to convince them to drop by your auto dealership if you know what kind of deals or specific vehicles they are looking for.
Immediate and Guaranteed Satisfaction
The biggest advantage of using social media is that users can experience immediate satisfaction. Their desire to get in touch with other people or businesses can be satisfied with a click of a button. If they want to find an item, a product, or a service, all they have to do is type its name on the search button and they will be shown the search results.
It’s all a matter of how quick you can deliver the information that they need. In the case of your auto dealership, it would be easy to respond to online queries of an interested client regarding the price of the vehicle or service you are offering. Leads like this don’t take very long to get cold, and you would not want to miss out on it for sure.
The opportunities abound in today’s business world, especially in the midst of social media use. If your dealership doesn’t want to lose out on this great chance to improve your sales, you should consider seeking help from digital marketing professionals like Maximized Marketing, LLC.
Social Media for Business: A Marketer’s Guide. Business News Daily.
5 Benefits of Social Media Business Owners Need to Understand. INC.
In today’s internet age where car buyers turn to websites to find the ride they need, traditional marketing is no longer enough. To thrive in the automotive industry, you need to harness the power of online marketing. This will let you keep up with the trend and be where most of your customers can be found.
Automotive digital marketing involves a range of channels like e-mail, social media, and websites, allowing you to reach a wider market. Aside from these, there are other reasons why car dealers should seriously consider this form of marketing.
Tracks Progress Easily
It’s not easy to monitor the return on investment (ROI) of a car dealership. With digital marketing, however, this progress can be easily tracked. For instance, you can use pay-per-click ads and determine the amount of clicks and conversions you get. You can then analyze this figure to see whether you’re getting high ROI from that program, allowing you to make an informed decision to continue it or not. Better yet, there are also analytics that enable you to chart and study the ROI based on dealership consumer behavior.
Informs Customers Better
A well-written blog post can go a long way. It can answer the questions potential customers have about the vehicle models, allowing your business to earn their trust. With the right blog posts, you can also urge and drive a customer to contact you immediately about a vehicle that they’ve always wanted, or even about something as simple as getting their oil changed.
It’s not just about selling a car, but it’s also about introducing other services your company offers like oil changes, repairs, and parts replacement. Think of a blog as a way to let the customers know more about your business. Every conversion it makes is a return on your investment.
Markets Products More Affordably
Having a newspaper ad, a television commercial, or a billboard is a good advertising strategy that can help highlight your products; however, they can cost a lot. Digital marketing, on the other hand, is a more affordable and cost-effective option. Having a website is like having a 24/7 shop where customers can go to anytime they want. A click on an online ad is easier to get without spending too much compared to getting ad space in a newspaper or a magazine and hope that your target audience will flip to that page.
Digital marketing can significantly help your dealership, but you have to know how to do it right as well. Seeking the help of online marketing professionals who are knowledgeable about the automotive industry is the ideal step for your dealership to achieve success.
Why Auto Dealers Should Embrace Digital Marketing, Datamentors.com
3 Reasons a Car Dealers Should Do Internet Marketing, Imediaconnection.com
Establishing an online presence for your car dealership doesn’t stop when you have launched your website. There are several other aspects you need to work on as well, one of which is local listings. A local business listing serves as an online profile that offers customers information about your business. It contains details about your auto dealership such as its name, physical location, and contact numbers.
The main purpose of a local listing is to enable potential customers to see your business when they look for the models of cars or other automotive services you’re offering. Every listing you publish makes it easier for customers to find you. Creating a listing properly can improve your dealership website’s local search engine optimization, online reputation, and online presence.
In order to do it right, though, you have to be aware of the common problems you may face when it comes to local listings.
Why You Would Need Local Listing Services to Improve Online Presence
Duplicate and Closed Location Listings
Have you moved to a new office but neglected to update your local listings? This can be a problem as it can create duplicate and closed location listings, which can confuse your customers. For instance, a customer sees your old listing and visits your dealership for a test drive only to find out that it has already closed down. The customer will not be happy and may feel wronged. To prevent this, make sure that you remove duplicate and closed location listings if there are significant changes in your business.
Bad reviews are different from dishonest reviews. If you receive a negative feedback, you can deal with it by responding humbly and honestly to the customer, and promising them that you will do everything to address the issue. On the other hand, fabricating a review to gain potential customers’ trust is a big no. This could lead to the loss of credibility, making you lose a spot at the top of search results or review sites.
Lack of Photos
Customers want proof that your dealership exists, and you can do this by uploading pictures. The photos don’t have to be of high quality, but they should be able to show customers what it would be like if they decide to buy from your dealership. This way, your customers can see the kind of services you provide prior to actually visiting the dealership. This is important since it can influence a customer’s decision on whether to drop by your dealership and check out the vehicles or not.
These problems are common but they can be easily addressed. Work with a digital marketing agency that offers comprehensive local listing services to ensure that your presence online is consistent and impressive.
Do’s and Don’ts of Local Listings for National Brands, Franchisingworld.com
6 Ways National Brand Fail at Local Marketing, Forbes.com